Coform Creative×Corsa Auto Lifestyle

Content Shoot Brief

Corsa Auto Lifestyle

Before you shoot

  • Shoot in vertical 9:16 for Instagram / Facebook.
  • Capture clean audio for every piece to camera.
  • Record every line properly twice.
  • Grab extra b-roll: More coverage than you think you need.
  • [ ... ] in the scripts = information for you to fill in on the day.

Shoot progress

0 out of 5 videos done

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Video 01Top of Funnel

About Us

The brand introduction, who Corsa is and why a new-car owner should trust them.

Objective: Build local authority

Example only (not how your video will look)

Script

Hook

  1. 1If you've just picked up your new car in Sydney and want protection that actually lasts
  2. 2Then you're in the right place.

Problem

  1. 1Most new car owners get talked into an overpriced dealership package,
  2. 2or go with a cheap shop that leaves swirls and scratches behind
  3. 3so you end up paying twice just to get it done properly.

Brand Statement

  1. 1At Corsa Auto Lifestyle, we specialise in ceramic coatings and paint protection film
  2. 2for Sydney drivers who want quality work that's done right the first time
  3. 3protecting your vehicle's paint and resale value for years to come.

USPs

  1. 1We're official partners of Magnum Ceramic Coating and Inozetek,
  2. 2so you're getting the best product backed by real warranties and expert installation.
  3. 3We tailor every package to your needs and budget, with payment options available.

CTA

  1. 1So if you're ready to give your new car the protection it deserves,
  2. 2click below for a free quote today.

B-roll checklist

0/5
Video 02Top of Funnel

Benefits of Ceramic Coating

The 'what and why', explains ceramic coating and its benefits to an unaware viewer.

Objective: Educate potential customers before the enquiry

Example only (not how your video will look)

Script

Hook

  1. 1Sydney, here's what nobody tells you about protecting the paint on your new car.

Problem Awareness

  1. 1From the moment you start driving, your paint is exposed to dirt, UV rays, bird droppings and contaminants.

Solution

  1. 1Ceramic coating adds a protective layer on top of your paint,
  2. 2creating a durable, hydrophobic barrier against everyday wear,
  3. 3and locks in that deep, showroom gloss.

Benefits

  1. 1It repels dirt and water, resists staining and fading,
  2. 2and makes washing and maintaining your car so much easier
  3. 3so your car stays looking newer for longer.

USP

  1. 1We're certified applicators of [7-year and 10-year] ceramic coatings by Magnum,
  2. 2so you're getting a quality product, expert installation and complete peace of mind.

Offer

  1. 1And for this month only, every new car we protect comes with complimentary window tint
  2. 2and PPF on your [door handles, door jambs and boot lid].
  3. 3That's [$800] worth of extra protection, included for free.

CTA

  1. 1So if you want the right protection for your new car,
  2. 2click below for a free quote.

B-roll checklist

0/6
Video 03Middle of Funnel

Job Walkthrough

A step-by-step of the actual job, builds trust by showing the craft and the result.

Objective: Show the process and what's included

Example only (not how your video will look)

Script

Hook

  1. 1Just picked up your new car in Sydney?
  2. 2Here's what you can expect with our ceramic coatings.

Process

  1. 1We start with a full decontamination wash, clay bar and paint correction to strip back any swirls and imperfections.
  2. 2Then we apply [Magnum 7-year ceramic coating] across the exterior, wheels and interior,
  3. 3which gives your paint a hydrophobic layer, protecting it from UV rays, bird droppings and fine scratches,
  4. 4while giving it a deep gloss and making it easier to maintain.

Offer

  1. 1And for this month only, every new car we protect comes with complimentary window tint
  2. 2and PPF on your [door handles, door jambs and boot lid].
  3. 3That's [$800] worth of extra protection, included for free.

Social Proof

  1. 1With a 5-star rating on Google and located just off Brunker Road, we're your local experts.

CTA

  1. 1If you want your car protected properly, click below for a free quote.

B-roll checklist

0/8
Video 04Middle of Funnel

Vehicle Specific, EV

Speaks directly to EV owners, softer factory clear coats show swirls faster, so coating matters more.

Objective: Target specific customers (new EV owners)

Example only (not how your video will look)

Script

Hook

  1. 1If you've just picked up your new EV
  2. 2you're one drive away from ruining your paint.

Problem

  1. 1Most EVs use a thinner and softer clear coat,
  2. 2which means swirl marks and daily wear show up faster, especially on darker colours.

Solution

  1. 1That's why Sydney EV owners are choosing ceramic coatings to protect their new pride and joys.
  2. 2Ceramic coating adds a hard, protective layer that bonds to your paint,
  3. 3creating a barrier against dirt, UV rays and other contaminants,
  4. 4and locks in a deep, showroom gloss, keeping your car newer for longer.

USP

  1. 1At Corsa Auto Lifestyle, we're certified applicators of Magnum ceramic coating,
  2. 2so you're getting a quality product and expert installation,
  3. 3all backed by a manufacturer warranty.

Offer

  1. 1And for this month only, every new car we protect comes with complimentary window tint
  2. 2and PPF on your door handles, door jambs and boot lid.
  3. 3That's [$800] worth of extra protection, included for free.

CTA

  1. 1So if you want to get your EV protected right from the start,
  2. 2click below to get in touch with us for your free quote.

B-roll checklist

0/7
Video 05Bottom of Funnel

Direct Offer

The closer, leads with the offer and drives an immediate booking. Highest energy of the five.

Objective: Time-sensitive offer that encourages prospects to take action

Example only (not how your video will look)

Script

Hook

  1. 1Just picked up your new car in Sydney and need it protected?
  2. 2We've got a special offer just for you.

Offer

  1. 1For this month only, when you choose our new car ceramic coating package,
  2. 2you'll receive complimentary window tint all around,
  3. 3as well as PPF on your [door handles, door jambs and boot lid].
  4. 4That's [$800] worth of extra protection, included for free.

Bonus

  1. 1But we're not done there.
  2. 2We'll also add in a bonus Magnum aftercare kit and inspection detail 2 weeks after your booking,
  3. 3to ensure the coating is performing its absolute best.

USP

  1. 1We're certified Magnum ceramic coating applicators,
  2. 2so you're getting a quality product and expert installation,
  3. 3all backed by a manufacturer warranty for complete peace of mind.

Social Proof

  1. 1With a 5-star rating on Google and located just off Brunker Road, we're your local experts.

CTA

  1. 1If you want to lock in this offer for your car, tap 'Get Offer' below and we'll contact you for your free quote.

B-roll checklist

0/6

Ongoing content

Top performers

The bread-and-butter videos, keep shooting these on every job. Reliable formats that consistently get great results.

Process → Reveal Edit

A b-roll-only edit: the process from start to finish, then the finished car reveal. No talking.

Script

Hook

  1. 1Opening shot or on-screen text to hook the scroll.

Body

  1. 1Sequence of process shots: wash, correction, coating/PPF application.
  2. 2Cut to rhythm and music note.

CTA

  1. 1Closing text/CTA over the final reveal shot.

Talking Head → Reveal Edit

Technician on camera next to the car, explaining what work is being done, then finished car reveal.

Script

Hook

  1. 1Opening line to camera.

Body

  1. 1What's being done to this specific car.
  2. 2Why it matters / benefit to the owner.

CTA

  1. 1Closing line to camera.

FAQ / Objection Response

Answers a common question or objection customers raise before booking, straight to camera.

Script

Question

  1. 1State the question or objection being addressed.

Answer

  1. 1Give the answer or explanation.
  2. 2Add a supporting detail or proof point.

CTA

  1. 1Closing line to camera.